Use Twitter to monitor your brands
What do your customers say about your brands?
Are you monitoring what is being said about you and your
brand online? Are you able to react immediately if your
brand is being trashed in a blog or an online discussion?
There are many ways to monitor your customers online but the
real effective ones will be done by a third party and cost
you a lot of money. Anyway, even then you should always be
asking yourself if you are able to react quick enough to
contain the damage. Whenever your business is too small to
contract a third party, or if you do but still want to keep
your own finger to the pulse, you should be thinking about
Why use Twitter to
At this moment Twitter is the place where people comment online,
so this is where you probably find a large percentage of your
customers. If used in the right way, Twitter will show you real
time results, which allows you to react immediately to any
damaging publication. It is much easier for your customers to
react to your postings on Twitter than on a blog and you can
publish your own comments and messages also much quicker.
Because of its short messages Twitter is the ideal messaging
service to use on your mobile phone, so you keep up to date
where ever you are. On top of this all Twitter has several great
tools to help you monitor your brand like Tweetdeck and
How to monitor with Twitter?
The easiest way is to do a direct search of course. By leaving
the search on screen you notice every new posting about the term
you are searching for immediately. Searching for Hashtags will
narrow your result with those remarks marked by their owner to
be significant for the keyword you are looking for. This way you
might miss certain remarks, but your search result will not be
swamped with all kind of useless results. In both cases be sure
to “save the searches” that turn out to be most relevant for
you. However, if you get more serious with monitoring, you can
use one of several monitoring tools to get a better overview.
Twitter monitoring tools
This is my favorite tool as it gives me the best overview of
what people are saying about me. Tweetdeck allows you to search
for certain keywords in Twitter and enables you to connect to
your Twitter, Facebook, LinkedIn and other accounts directly.
You are not only staying in touch with what people are saying
about you, but you can also upload comments, photos & videos and
links directly from your dashboard.
Other tools that can be used are Tweetmeme, Tweepsearch, Twello
and many others. The one I found that is comparable to Tweetdeck
is Hootsuite, but I have not used it enough to be able to
comment on it. For a good comparison of tools, see Chang Yu’s
Do you have a different experience that is worth mentioning
or do you disagree with me? Please share it by commenting below.
If you want to go much deeper into tracking, be sure to read
this article from Jeff Bullas:
How To Manage, Measure And
If you want to read how to use hash tags, then read this article
by John Haydon:
How To Create Successful
Chats on Twitter with Hashtags
Several search tools for Twitter, read this comparison made by
Apps for A Successful Twitter Network